Today was our first foray into the world of PR and Events at the Sydney headquarters of Splendid Communications. Tim, Frankie, Nat and Grace led the way in explaining PR 101, what an ‘integrated PR & communications strategy’ is, and helping the students come up with a campaign to sell the complete Star Wars series on Blu Ray DVD.

I think the favourite idea of the day was having Darth Vaders take over the bridge climb on Sydney Harbour Bridge.