Who are we?

The Team

KATE EDWARDS (CHAIR)

Founder, Executive Producer & Managing

Director, Kontented

Kate Edwards founded Content Strategy & Creation business KONTENTED in 2011 to address the growing need for consumers and brands alike to engage in great content experiences normally left to editorial or programming teams. The business specialises in everything from short-form brand content strategy and production through to the development of independent and new creative webisode series, long-form TV formats both within the brand-funded and editorial spheres and absolutely everything in between.

Founder, Managing Director, Fostered

FOSTERED works alongside talented individuals across all industries to create exciting opportunities in line with an agreed strategy for their success. FOSTERED strategy is key setting it apart from services offered by PR companies and talent managers. In fact, FOSTERED doesn’t manage talent at all. Rather, FOSTERED will supply the blueprint that any potential managers will use as a tool for success.

Founder, Intersection

INTERSECTION has been born out of the realisation that traditional music models are fast becoming obsolete in this new era of music democratisation. INTERSECTION’s free formed business structure allows it to quickly realise pathway connections, and act upon these efficiently and for the success of its various stakeholders; artists, labels, music providers, brands & agencies but to name a few. 

Prior to establishing Australia’s first brand funded content business, KONTENTED, FOSTERED and INTERSECTION,  Kate was the, Managing Director of entertainment marketing, publishing and media agency Peer Group Media. Peer Group consisted of 45 staff across six entities, which included weekly street press title The Brag; trade bible The Music Network; talent agency Parker & Mr French; research arm Peer In; a PR arm and a full service agency. B&T Magazine named Edwards one of the thirty media professionals in Australia under 30 in their inaugural ‘Thirty Under 30’ campaign in 2010.

Prior to Peer Group, Kate was the Head of Strategy, Client Services & Sales at XYZ Networks where she was responsible for driving both the commercial interests of the business and the consumer and creative strategies for the channels. Kate’s work at XYZ Networks was nominated for multiple Promax Awards & Astra Awards including Best Client Campaign.

Before joining XYZ, Kate served as Macquarie Radio Network’s Head of Integration and held previous positions as Promotions and Marketing Director, responsible for all Station, Sales and Online Promotions as well as all Marketing activities for 2GB, 2CH and MRN Digital. During her time at MRN, Kate was responsible for maintaining 2GB’s number one rating status within the Sydney radio market for fifteen surveys consecutively and elevating 2CH’s ratings from ninth overall in the Sydney market to fourth. She was nominated for Best On-Air Promotion (05-06), Best Sales Campaign (06-07), Best Promotions Director (06-07) and took out the award for Best Promotions Director (07-08) at the Commercial Radio Awards.

Kate began her media career in radio as a founding member of Sydney’s Nova 96.9. While at Nova her roles ranged from Station’s Client Marketing Manager and Events Manager prior to pursuing an opportunity in hospitality which saw her take on a Group Marketing Manager’s position for a private hotel group.

Over Kate’s career to date, she has worked with some of Australia’s biggest brands including: Optus, Fosters, Lion Nathan, Telstra, Footlocker, Playstation, Sony, Samsung, Diageo, HSBC and Virgin and many more. She has also worked with and for the major media networks including; The Nine Network, The Seven Network, Ten, Foxtel, MCN, Nova 969 and many more.

She currently sits on the board for the Royal Hospital for Women where she is in her third term.

Kate studied a Bachelor of Interior Architecture and Design before discovering her passion for media and holds a Graduate Certificate in Commerce and a Masters in Business Administration (MBA) from Charles Sturt University.

CHRIS CHOW

Managing Director, 

Chris Chow Creative

Lawyers

Chris is a lawyer for musicians, managers, artists, producers, booking agents, actors, online content creators, game developers, directors, designers and others in the entertainment and creative industries.

Having worked at two top entertainment firms for years prior to launching his firm, Chris is an expert entertainment lawyerwith an understanding of both legal and commercial issues central to the entertainment and creative industries.

Chris regularly presents on copyright and other legal issues in his area of expertise. Some highlights include appearances at AIM’s Master of Arts Management, Bond University’s Entertainment Law Course, the Telstra Road to Discovery Boot Camp and AIE’s Sydney Incubator.

Chris was honoured to be listed in the Music Network’s 2010 Top Thirty Under Thirty.

KATHLEEN PORTELLI

Chartered Accountant

SONIA CAEIRO

Director, 

Truth & Wild Horses

SARAH SUSAK

General Council,

Coca-Cola

BEN BROSO

Lawyer, Broso & Associates

With more than 10 years of legal and commercial experience, Benjamin has worked with a number of high-profile clients across a range of sectors and industries, both in Australia and internationally.

Prior to establishing Broso Associates, Benjamin was an associate with the international law firm, Baker & McKenzie. In addition to commercial real estate transactions, his responsibilities included conducting high-profile intellectual property litigation. Clients included multinationals such as Mars, Hasbro, Intel and Harley-Davidson.

Benjamin has advised clients in over 30 corporate M&A transactions in the last ten years. This has included acting on behalf of Kohlberg Kravis Roberts & Co (KKR) in the partial acquisition of Seven Network in 2006 ($4bn), acting for a consortium of bidders for Myers Stores in 2006 ($1.6bn) and acting for Sydney Airport Corporation Limited in relation to the design, construction, operation and management of the proposed Sydney Airport Terminal 2 Retail Development Project ($20M).

JANE ARTUP

State Manager, 

Beacon Foundation

Jane holds a bachelor degree in Business Management (Human Resources/ Industrial Relations) and is currently completing her Masters in Teaching (Secondary). She joined Beacon in 2005 after working with Mission Australia for a year on a program with their long term unemployed. She was drawn to the Beacon Foundation due to the early invention of their work and their programs which dealt with the root causes of unemployment.

After spending 3 years with Beacon Jane then moved to the UK where she spent 2 years living and working in London. She spent this time working for a youth based charity which worked with disengaged youth getting them back into education and sustainable employment.

Jane rejoined the Beacon team in August 2010 as State Manager of NSW/ACT.

In early 2014, Jane joined our programs team in the position of National Programs Support Manager.

DAVID WOMMELSDORFF

Director, The Creative Shop

Over the past 12 years David has worked both nationally and internationally in the advertising and marketing industry, predominately working with fortune 500 brands to help align brand focus across all consumer touch-points. With experience in the automotive, entertainment, sports, lifestyle, philanthropic and FMCG categories, he specialises in identifying the latent assets inherent in any brand and leveraging their intrinsic value, resulting in strategic growth and return on investment.

“All brands are rich in assets, you just need to know where to look, how to look and more importantly once you find them; you must know how to best leverage them”

Currently David is a Director at The Creative Shop whereby he has been responsible for spearheading the repositioning of the company, by focusing now on using new form digital technology to create bespoke customer experiences.

JUSTIN RICKETTS

Managing Director, 

Ensemble (Media Brands)

A creative marketeer with a passion for making the impossible possible. 

Justin is the CEO of an amazing company, with a bunch of incredibly talented and passionate people all striving to deliver ideas that get talked about - not in the trade press, but in the real world. Ideas that make a difference to people's lives.

He has 20 years of experience in non-traditional marketing with specialist skills across sponsorship, content and event marketing, talent negotiations, and sports marketing.

Justin has held management positions for the last 15 years.

He is proud to have been associated with a number of ground breaking campaigns during this time including: XXXX Gold Beach Cricket, Rexona Australia's Greatest Athlete, The Great Speights Beer Delivery, MasterCard Priceless Music, Coles and MasterChef, Magnum Pleasure Store, KFC Green and Gold cricket activation - to name just a few.

ANDIE TICKNER

Group Account Director, 

The Edge

An empowering leader with a passion for people, creativity, collaboration & results supported with over 20 years experience working across media, music, commercial content, sponsorship & integration.

Highly motivated & a seeker of challenge, learning & inspiration, Andie has a natural talent for making the impossible possible through an approach that involves determination, great ideas, teamwork & project management know how.

With a positive attitude & enormous energy, Andie is consistently recognised for her enthusiastic attitude to work and the professional manner in which she executes it. Her ability to deliver for the business & clients time and time again, has won her a great reputation both internally and externally for being a team player, creative, reliable & thorough.

Expertise includes:

Managing commercial teams and businesses - delivering YOY revenue/profit growth, new business and new product development

Executive search across the media landscape across agency/media owner/client side

Specialties: Creative, Sponsorship & Promotions, Exec Search, Managing teams, Music industry, Broadcast Media, Sales, Consumer Press.

WILL ALEXANDER

Executive Producer, Heckler

Before starting Heckler in 2010, Will was Head of Production at Resolution Design. During his eight years at the helm he steered the shop to a stack of award wins including Australian Creative Hotshop of the Year Award for Post Production 2010, One Show, AWARD, Promax/ BDA, Cannes Lions, and Best of Show Kodak Gongs. In his tenure as EP at Heckler, Will has been vital in contributing to the success of high-profile campaigns for Toyota, Qantas, Lexus, Australian Defence Force, Cadbury, TEDx, Foxtel, Ford, Allianz, Valspar, Woolworths, Telstra, Unicef, and many more. Willwas also Executive Producer of AACTA award winning short animation, ‘A Cautionary Tail’. 

BRETT MIKELSEN

Director, National Sales Management ,

UBS Wealth Management

Brett has had over 10 years' experience with the global Investment Bank and Wealth Manager UBS. He has extensive skills and knowledge in strategic planning, business management, and investment advisory across local and international markets.

During the last 12 years he has also engaged in several entrepreneurial pursuits, founding businesses in the IT, fashion and hospitality industries.

Brett holds a Bachelor of Electrical and Electronic Engineering and a Bachelor of Finance.

SHAE CONSTANTINE

Director, The Intersection

Shae has had 20 years of expertise in the Australian Music Industry where he held senior executive positions at Warner Music Australia & Sony Music Australia where he was responsible for all marketing, strategy & creative for the local labels roster of Artists in addition to 10 years of Artist Management in Australia. 

Shae has lead projects over this time that have been recognised with 20 ARIA Award wins, 99 ARIA Award Nominations, 11 #1 Albums & 9 #1 Singles, 15 Platinum albums & 16 Platinum singles.

Shae has had a stint as the Associate Producer for the 2010 ARIA Awards & Hall of Fame & as the Event Producer of the 2010 iTUNES Concert Series.

Outside my executive positions & project lead at Warner & Sony, I have also produced a body of work from a directorial & commissioning standpoint

Directorial Credits include
7Mate Promo’s (various)
Ergon Energy TVC
Nathaniel – You – Music Video (highest Aussie youtube numbers)
Pete Murray (10 year anniversary FEELER TVC) - Sony Music
Pete Murray – Don't Change Music Video – Sony Music
ARIA Awards 2010 Station Promos – GO/9 Network
James Blunt 'Back To Bedlam' Album TVC – Warner Music
James Blunt 'All The Lost Souls' Album TVC – Warner Music
Eskimo Joe 'Black Fingernails, Red Wine' Album TVC – Warner Music
Michael Buble 'Christmas Album TV' - Warner Music
Madonna 'Hard Candy' Album TVC – Warner Music

Art Direction
Samantha Jade - Firestarter (2013 ARIA Award winner)

Creative Direction
Dead Letter Circus - Cage (Music Video)
Eskimo Joe - Foreign Land (Music Video)
Gyroscope - 1981 (Music Video)

STEVE WHERRETT

Marketing and Sales Professional

Steve is a Marketing and Sales Professional with extensive experience developing comprehensive marketing and promotional strategies and campaigns, offering innovative solutions and ideas with the aim to maximise sales potential for individual products and grow the overall business. He has experience working with leading organisations and brands and is well versed in all areas of marketing, in particular, sponsorship management, consumer promotions,event management and trade marketing.

Key skills include:
- Sponsorship Management 

- Business Development

- Event Management

- Consumer Promotions 

- Trade Marketing

- Sales Management 

- Brand Partnerships 

Steve has an in depth knowledge of the games industry in both the marketing / sales area but also game development, having worked closely with the Game Development industry,acting as the local contact between Sony and the various game development studios.

Right at its inception, he was working on web based marketing and sales solutions for range of industries so has a solid knowledge of new media. 

Steve gained his sales experience during his time at PolyGram, where he held a number of sales and marketing including Senior Account Director, State Manager and Promotions Representative.